Acceptable Use Policy.
Retrics drafts the campaign; you send it. This policy covers what you can't do with the product, and what you're responsible for as the sender of record when you reach your own customers.
How Retrics fits in
Retrics reads your Shopify store read-only, computes retention and lifecycle analytics, and drafts campaigns for your review. You are the sender of record: Retrics prepares a draft, you decide whether to send it, and you send it to your own customers under your own brand and your own legal basis.
Because you send, you own the responsibilities that come with sending. This policy sets out what you may not do with Retrics, and what you must do to stay on the right side of the law when you send the campaigns we help you draft.
Prohibited use
Spam and unlawful outreach. Don't use Retrics to send, or to help you send, unsolicited or unlawful messages. Every campaign you send from a Retrics draft must comply with the anti-spam and privacy laws that apply to you and your recipients — including CAN-SPAM (US), CASL (Canada), and GDPR/ePrivacy consent rules (EU/UK). That means a lawful basis to contact each recipient, accurate sender and subject information, and a working unsubscribe path.
Unlawful, infringing, or harmful data. Don't upload, connect, or process data you have no right to use, data that infringes someone else's rights, or content that is illegal, deceptive, or designed to harm. Don't connect a store or customer records you don't own or aren't authorized to manage.
Reverse engineering. Don't decompile, disassemble, scrape, or otherwise attempt to derive the source code, models, or underlying methodology of Retrics, except to the narrow extent that applicable law permits and cannot be waived.
Reselling or sublicensing. Don't resell, rent, sublicense, or provide Retrics as a service to third parties, and don't share your workspace credentials to give others access outside your organization.
Rate limits and load. Don't exceed the rate limits or usage boundaries of Retrics or of Shopify's APIs, and don't overload, probe, or interfere with the service, its infrastructure, or other customers' use of it.
Circumventing billing. Don't attempt to bypass, falsify, or manipulate metering, plan limits, trials, or the Shopify billing that governs your subscription.
Your responsibilities as the sender
Consent and lawful basis. You are responsible for having a lawful basis and, where required, valid consent to contact each customer you reach through a campaign you send. Retrics does not establish consent on your behalf and cannot verify the marketing permissions behind your customer list.
Honoring opt-outs and preferences. You must honor unsubscribe requests and suppression lists promptly, and keep your Shopify customer data — including marketing consent and opt-out status — accurate, so the audiences Retrics drafts from reflect who you may actually contact.
Content you approve. You are responsible for the content of every message you approve and send, including any claims, offers, and disclosures in it. Retrics drafts; you review, edit, and send.
Applicable law. You're responsible for complying with the laws that apply to your business and your customers — consumer-protection, advertising, and data-protection law included.
Protected customer data
Retrics processes Shopify data under Shopify's protected customer data requirements, uses it only to provide the service, and honors Shopify's mandatory customer- and shop-redaction webhooks. You must not use Retrics to work around those protections or to extract customer data for purposes outside your use of the product.
Reporting abuse
If you believe someone is misusing Retrics, or you've received a message you think was sent in violation of this policy, tell us at hello@retrics.ai. We investigate credible reports.
Enforcement & suspension
If your use of Retrics violates this policy, we may ask you to fix it, throttle or restrict features, suspend your workspace, or — for serious or repeated violations, or where required by law — terminate your access. Where the situation allows, we'll give you notice and a chance to cure; where a violation threatens the platform, other customers, or people's rights, we may act first and explain after.
Suspension or termination under this policy doesn't entitle you to a refund of fees already billed. This policy is part of, and read together with, the Terms of Service.
Contact
Questions about acceptable use, or to report abuse: hello@retrics.ai. (Delaware, USA).