We build for customers you already earned.
Retrics is an AI-native retention platform for Shopify brands, built by SK It predicts the week each customer will reorder, drafts the outreach, and leaves every decision to you.
The dashboards just watched.
Retrics started with a pattern I couldn't stop seeing: good D2C brands paying more every year to win a customer, then losing her quietly six weeks later. The data that could have caught it — her cadence, her drift, the week she'd naturally reorder — was sitting right there in the order history. Nobody had time to read it.
Every tool on the shelf could report the loss beautifully. Charts of churn, cohorts going cold, LTV curves bending the wrong way — dashboards that watched customers leave in high resolution and did nothing about any of it. The work of actually keeping a customer stayed manual, and so it mostly didn't happen.
So I built the teammate I kept wishing those brands had: one that reads every number overnight, drafts the save by morning, and puts the decision — always — on the merchant's desk.
— SK, founder of Retrics
Three rules we build by.
Beliefs are cheap, so each one below is pinned to something you can check in the product. The long version is the Honest Metrics Manifesto.
Honest metrics
Some of your lapsed customers were always coming back — no email required. Retrics subtracts them before it claims a single dollar, and every number we publish carries a label saying how it was measured. A metric you can't audit is a metric you can't trust.
Machine drafts. Merchant decides.
The AI reads your store overnight and drafts the work — the segment, the message, the moment. Everything it writes is marked in violet: the mark that the machine wrote it. Nothing sends until you approve it. Your name is on the email; your hand stays on the ledger.
Light-led craft
Retention software is read at 7am, on a phone, before the day starts. So Retrics is porcelain and ink, not another dark dashboard — set in type you can actually read, with the one thing that matters placed first. Craft isn't decoration; it's how a busy founder gets the point in five seconds.
If you run a Shopify brand, you already know the feeling this product exists to end: opening your analytics, seeing repeat revenue soften, and having no idea which customers are drifting or what to send them. That gap — between seeing the problem and doing something about it before it closes — is the entire company.
We're early, and I'd rather tell you that than perform scale we don't have. There's no logo wall on this site because we haven't earned one. What there is: a product deep enough to check, a backtest measured against a holdout, and my inbox. If Retrics isn't right for your store, I'll be the one who says so.
Write to me at hello@retrics.ai. I read everything.
SK
founder · retrics.aiBuilt to stand alone.
Retrics is an independent product — plain facts, no theater — and everything we publish about how it measures itself is public.
See what it says about your store.
Connect Shopify and read your own cadence data — the machine drafts, you decide.
No credit card · read-only Shopify scopes · live in ~10 minutes