Billing & plans.

Growth — $149/month, flat

The retention core, live today: real-time cohort, retention, and lifetime-value analytics; drift detection with per-customer model confidence; win-back, reorder-nudge and cross-sell audiences frozen against a withheld control and held for your one-click approval — you write the message; the recovered-revenue ledger, showing every send and what came back after it; and unlimited customers and orders. You export the approved audience as a campaign-safe CSV and send from the platform you already run. AI drafting and the attributed dollar figure are both switched off today (see the platform FAQ for why). This is where most stores start.

Sending from Retrics is unavailable in this release on every plan: direct email, SMS, WhatsApp, scheduled delivery and the native Klaviyo audience handoff are all switched off in code, and no plan, upgrade, connection or setting turns them on. Every plan exports a campaign-safe CSV — the frozen audience with your global control already dropped — which you send from the platform you already run.

Scale — $299/month, flat

Everything in Growth, plus Audience AI, the read-only public API and HMAC-signed outbound webhooks, and priority support. Scale does not add sending: the email, SMS and Klaviyo-handoff builds it carries are switched off for this release like every other tier’s, and the send controls in the app say so rather than offering a send that would be refused.

Concierge — $1200/month, flat

Everything in Scale, plus the loyalty, support, and ad-autopilot suites — Autopilot reads your ad performance and recommends; it never touches your ad account. It adds custom integrations built for your stack, custom model calibration and holdout design, white-glove onboarding and migration, a dedicated success manager with a response SLA, and quarterly retention strategy reviews. Concierge carries the WhatsApp build, which is switched off for this release like every other channel.

Not every suite on the Scale and Concierge tiers is live yet. Each module carries its real status — Live, Early access, or Coming soon — on the pricing page, and a module marked Early access or Coming soon unlocks automatically for an entitled plan the day it goes live. The price does not move when it does.

Every plan is flat. There are no per-message, per-customer, or per-order fees anywhere on the ladder — the ladder is breadth, not usage gates.

There is no send ceiling to reach on any plan, because Retrics does not deliver customer messages in this release. Nothing is metered, nothing pauses at a cap, and nothing resumes on a reset or an upgrade — there is no delivery to meter. What every plan has instead is the campaign-safe CSV export, which no plan meters and the dormant ceiling never touches.

Exporting is not billed, and no plan limits how often you do it. It is not unbounded either, and the bound is a row count rather than a frequency: a frozen audience carries no row cap at all — the only rows missing from it are your global control, which is held out of every campaign file and never contacted. The all-customers file writes at most 50,000 rows, and says so in its filename on the exports where it actually runs out. A few of the list exports stop after the first several hundred or few thousand rows. You export the frozen audience and send it from the platform you already run, under your own relationship with that platform.

Every plan starts with a 14-day free trial. You get the full plan during the trial — nothing is watered down — so you can see real cohorts, real risk flags, and real audiences frozen with the control already withheld, all against your own store, before you decide.

You approve the charge in Shopify before anything bills. If you cancel before the trial ends, you are not charged.

Retrics bills through Shopify's billing system. The charge appears on your regular Shopify invoice — there is no separate card to enter and no separate account to manage.

Billing is a flat monthly fee at the plan price shown on the pricing page when you subscribe. Because it runs through Shopify, your subscription, invoices, and payment method all live in your Shopify admin.

You can move between plans at any time. You start from your Retrics workspace, and Shopify takes it from there: the plans, the price, and the approval all appear on Shopify's own pricing page for the app. Upgrading takes effect as soon as Shopify confirms the new subscription, so a new suite or integration is available within moments of switching, with billing prorated through Shopify.

A downgrade lands the same way: Retrics follows whatever subscription Shopify reports as active, so the higher plan's suites close when the change goes through rather than at the end of the period, and Shopify settles the difference on your invoice. Nothing you have already run is lost — your analytics history and recovered-revenue ledger stay intact across any plan change, and they are waiting if you move back up.

You can cancel at any time from your Shopify admin — the same place your subscription lives. There is no cancellation fee and no minimum term.

When you cancel, access continues to the end of the current billing period; you are not billed again after that. Fees already paid are non-refundable except where required by law.

Canceling stops billing but does not, on its own, delete imported data. Disconnecting a store inside Retrics also stops sync while retaining its history.

Uninstalling the app in Shopify revokes access, disconnects that installation from active entitlements, and leads to Shopify's later shop/redact request. That request purges the exact disconnected installation. Deleting the entire Retrics workspace is a separate verified manual request with an operational target of completion within 30 days. Anything you exported beforehand remains yours to keep.

Billing questions or plan changes: support@retrics.ai. Data and sync live in Integrations & data.