platform · actions
It drafts. You approve.
Anything in violet was written by the machine. Nothing sends until you turn it to ink.
Maya — your serum's usual four-week mark is here. We set a refill aside.
No rush — it's held under your name.
an illustrative draft — not a real customer
Flagged. Drafted. Approved. Measured.
Disagreeing with a draft costs one click, not an unsubscribe wave — and stale drafts retire when their window passes.
Three boards, sorted by the job.
Reorder nudges, the win-back ladder, and the second-order window — where outreach converted at 3.2× the rate seen outside it.
Approve here. Send from yours.
Approved audiences land in Klaviyo, export as clean CSV, or leave through the public API — your templates, your deliverability, your history intact.
Straight answers.
- What can send without my approval?
- Nothing. That is the violet rule, and it is platform policy rather than a setting you could misconfigure: everything the AI writes stays marked in violet until a human approves it.
- Can I edit a draft before it goes out?
- Yes — subject, body, audience, and timing are all editable while an action is still in violet. Your edits are what get approved, and nothing moves until you press approve.
- Does Retrics replace my email platform?
- No, and it doesn't try to. Retrics predicts, drafts, and measures; your email platform sends. Approved audiences hand off to Klaviyo or export as CSV, so the deliverability and templates you've invested in keep working.
Read tomorrow's drafts over coffee.
Connect your store today and the first drafts wait for your approval — never the other way around.
No credit card · read-only Shopify scopes · live in ~10 minutes