platform · the ledger
Numbers you can defend.
Customers who would have returned anyway are subtracted before a dollar is claimed.
01the floor
The number gets smaller. And truer.
About ~2.7% of lapsed customers come back with no outreach at all. That floor comes off the top of every claim — including the ones on this website.
02the metrics library
Every number, named and defined.
130+ SQL-backed retention metrics across 13report pages — open any figure and read exactly how it's computed.
03export & api
Your numbers leave whenever you like.
Every report exports to CSV, and the public API — REST + webhooks — pulls the same figures into your own warehouse, where you can check our math.
before you ask
Straight answers.
- What counts as recovered revenue?
- Only orders from customers Retrics flagged and drafted for, minus the ~2.7% natural-return floor — the share of lapsed customers who come back on their own. If she was coming back anyway, we don't take the credit.
- Why are your numbers smaller than my email platform's?
- Because 'platform-attributed revenue' typically credits every order a message touched, including customers who were returning regardless. Retrics subtracts the natural-return floor and only counts customers it flagged and drafted for. Smaller numbers, but ones you can defend in a board meeting.
- Can I audit the math?
- Yes. Every metric in the library is SQL-backed and defined in the in-app catalog, every list exports to CSV, and the measurement method — holdout design, the ~2.7% floor, backtest windows — is published in full on the methodology page.
Run the honest math on your store.
Connect with read-only scopes and see your own cohorts, your own floor, your own windows.
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