PLATFORM · THE LEDGER
Numbers you can defend.
$8,410
ORDERS FROM CUSTOMERS RETRICS FLAGGED AND YOU MESSAGED · 30 DAYS
−$1,120
THE CONTROL'S OBSERVED RETURN RATE — WHAT THESE CUSTOMERS DID WITH NO OUTREACH AT ALL
WITHHELD TODAY
THIS SUBTRACTION IS ILLUSTRATIVE — RETRICS PUTS NO RECOVERED DOLLAR IN WRITING WHILE THE COMPARISON IS REBUILT
10% WITHHELD
DETERMINISTIC AND GLOBAL — A CONTROL CUSTOMER IS NEVER CONTACTED, BY ANY CAMPAIGN
CAUSAL BY DESIGN
THE CONTROL IS CARVED ON EVERY ELIGIBLE SEND — NO RATE OR LIFT IS PUBLISHED UNTIL THE COMPARISON COUNTS ONLY WHO A MESSAGE REACHED
ONE CUSTOMER, ONE CAMPAIGN
THE FIRST SEND THAT REACHED HER — NEVER COUNTED TWICE
UNDER 20 CUSTOMERS
NO CONTROL IS CARVED — THE ROW READS OBSERVATIONAL, AGAINST THE FIXED ~2.7% FLOOR
EXPORTED OR SENT
APPROVING CONTACTS NOBODY, SO APPROVALS ARE INVISIBLE HERE
01 — THE FLOOR
The number gets smaller. And truer.
~2.7% of lapsed customers come back with no outreach at all. That fixed floor is the bar an uncontrolled result has to clear; a controlled one clears its own holdout's observed return rate instead.
THE RECOVERY LEDGER · 30 DAYS
FIGURE WITHHELDCONTROL CARVED
Never messaged
RECIPIENT EVIDENCE
Accumulating
ONLY CUSTOMERS RETRICS FLAGGED AND YOU MESSAGED · READ AGAINST THE HOLDOUT’S OWN RETURN RATE · THE FIXED FLOOR (~2.7% OF LAPSED) APPLIES ONLY WHERE NO CONTROL EXISTS · CONTROL CARVED ON EVERY ELIGIBLE SEND · EVERY METRIC SQL-BACKED
02 — THE LIBRARY
Every number, named and defined.
130+ DEFINED
OPEN ANY FIGURE AND READ HOW IT IS COMPUTED
16
ORDERS · CUSTOMERS · REVENUE · BEHAVIOR · GEOGRAPHY & MORE
PER CAMPAIGN, PER PERIOD
CAUSAL OR OBSERVATIONAL — THE ROW SAYS WHICH
MONTHLY TRIANGLE
SURVIVAL BY ACQUISITION MONTH
5×5, REVENUE PER CELL
RECENCY BY FREQUENCY, ACROSS THE WHOLE BASE
REPEAT RATE, BY PERIOD
THE CURVE EVERY OTHER NUMBER ANSWERS TO
MODELLED, AND LABELLED
NEXT 30 AND 90 DAYS, MARKED AS PROJECTION
WHAT MARGIN COSTS
THE QUALITY BEHIND THE REVENUE LINE
5 OPERATIONAL PROMISES
SHIPPING, CANCELS, STOCK, BASKET, VALUE — VS YOUR OWN HISTORY
ONE PRINT-CLEAN PAGE
THE NUMBERS A FOUNDER FORWARDS BEFORE STANDUP
EVERY LIST, EVERY REPORT
NO SEAT FEE FOR YOUR OWN DATA
REST + webhooks
PULL THE SAME FIGURES AND CHECK OUR MATH
WATCH IT PROVE
Claimed only
above the baseline.
READ AGAINST THE HOLDOUT’S OWN RETURN · CONTROL CARVED, NEVER MESSAGED · SQL-BACKED
8 orders · due in 6 days
3 orders · 71 days quiet
5 orders · 44 days quiet
12 orders · steady
CONCEPT PREVIEW · NUMBERS ILLUSTRATIVE · YOU WRITE THE MESSAGE
03 — EXPORT & API
Your numbers leave whenever you like.
Every report exports to CSV, and the public API pulls the same figures into your own warehouse — where you can check our math.
BEFORE YOU ASK
Straight answers.
Q01What counts as recovered revenue?
Only orders from customers Retrics flagged and you then messaged, minus what they would have done anyway — for a controlled send that is the holdout's own observed return rate, and for an audience too small to carry a control it is the fixed ~2.7% natural-return floor. If she was coming back anyway, we don't take the credit. The amount itself is withheld today: the comparison is being rebuilt to count only the customers a message actually reached, so no recovered dollar is published yet.
Q02Why are your numbers smaller than my email platform's?
Because 'platform-attributed revenue' typically credits every order a message touched, including customers who were returning regardless. Retrics nets out what would have returned anyway — the holdout's own rate where there is a control, the fixed floor where there is none — and only counts customers it flagged and you actually messaged. Smaller numbers by design — and until that count comes from recipient-level send evidence rather than audience membership, the figure stays withheld rather than estimated, because a number you cannot defend in a board meeting is worse than no number.
Q03What makes a figure causal rather than observational?
A withheld control. When an audience is large enough, a tenth of it is held back at send time and never contacted, so the return rate of the treated group can be compared against a group that got nothing; everything else is labelled observational and measured against the floor instead. That difference is the only thing that would ever make a figure causal here. The recovered-revenue figure is withheld today. The holdout is still carved and never messaged on every eligible send, so the evidence accumulates — but the comparison is being rebuilt to count only the customers a message actually reached, and Retrics won’t publish a dollar measured over anything looser.
Q04Can I audit the math?
Yes. Every metric in the library is SQL-backed and defined in the in-app catalog, every list exports to CSV, and the measurement method — holdout design, the ~2.7% floor, backtest windows — is published in full on our results page.
Run the honest math on your store.
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