proof

Measured, not promised.

Every figure here is scored against a holdout. The ~2.7% of lapsed customers who return with no outreach at all are subtracted before we claim a dollar.

the ledger rule

The number gets smaller. And truer.

the backtest

3.2×

second-order window lift

The model was frozen at a cutoff date and graded only on the orders that really followed. First-time customers reached inside their predicted window placed a second order at 3.2× the rate of comparable customers outside it.

12-month backtest of real Shopify orders, holdout-scored
what we don't claim

Customer logos we haven’t earned.

ROI multiples we awarded ourselves.

Aggregates, while the honest sample is one.

Projections dressed as actuals.

One holdout-scored finding, provenance attached. That's the page.

Run it on your own twelve months.

The trial replays your own order history — your cadences, your second-order window — measured the same way, before you pay anything.

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