compare · email platforms
Your ESP is excellent at sending. Retrics decides who and when — then hands the audience to the sender you already have.
Said plainly: you probably need an email platform regardless of what else you buy.
Years of sender reputation and inbox-placement expertise. Getting mail delivered at scale is genuinely hard, and the good ESPs have earned their standing at it.
Design systems, forms, and editors your whole team can use. The craft of looking like your brand lives in your ESP, and should stay there.
Welcome series, abandoned-cart, consent and compliance — battle-tested automation firing on millions of events a day.
Flows fire on events and dates. Deciding, per customer, whether this is the week — that's the Retrics job.
Retrics predicts each customer's reorder window and re-scores health every sync, as orders land. Second-order windows carried a 3.2× lift in our backtest.
12-month backtest of real Shopify orders, holdout-scoredAnything in violet was drafted by the AI — nothing sends until you approve it. The machine drafts; the merchant decides.
Platform attribution credits a send with every dollar that follows it. Retrics scores against a holdout instead, subtracting the ~2.7% of lapsed customers who return on their own.
the share of lapsed customers who return with no outreach — always subtracted before we claim a dollarThe handoff is the product: a frozen audience and an approved draft.
Every customer scored on her own cadence, refreshed as orders land in your store.
Drafts wait in the queue with frozen audience counts. One review, one decision, per action.
The approved audience and copy hand off via Klaviyo export or CSV. Deliverability stays with the specialist.
Integrations are listed as live or planned — never sold before they ship. See the integrations directory
The first rows go to the ESP, because sending is its job.
| Retrics | Your ESP | |
|---|---|---|
| Sending & deliverabilitythe ESP's home turf — Retrics doesn't send | — | ● |
| Templates, forms & brand design | — | ● |
| Flows & automations | hands audiences to yours | ● |
| Per-customer reorder windowssome ESPs estimate a next-order date; the window is the Retrics core job | ● | ◐ |
| Draft-and-approve queueevery AI draft waits for your explicit approval | ● | ◐ |
| Holdout-measured revenueplatform attribution is the category default | ● | — |
| Works alongside the other | ● | ● |
Connect read-only and hand the first approved audience to your ESP inside the trial.
No credit card · read-only Shopify scopes · live in ~10 minutes